A not-for-profit CIC ✸ committed to socially inclusive ✦ community change ◖
Funded by The National Lottery Community Fund with programmes by ZenKids, ZenTeens & Freedom Yoga Retreats hosted by SunFyr Barns
Who we are
Freedom Wellbeing Project CIC is a community development project formed by Jackie Heffer-Cooke, senior yogi and scholar of Global Social Development. Set up to empower, inspire and share yoga with underserved communities in Norfolk, we are supporting children and young people to achieve better mental, emotional and physical health.
Our mission
To create sustainable positive change through impactful community development projects which empower, inspire and share yoga and wellbeing practices with children and young people in Norfolk from all communities.
Our vision
We see a world of thriving mental, physical and social wellbeing, where the benefits of yoga and wellbeing are authentically accessible and socially inclusive of all communities.
Wellbeing for all
The CIC aims are to ensure that therapeutic tools and techniques including breathwork, mindfulness, sharing circles and yoga are accessible for everyone, and especially for people who experience enduring barriers to financial security, wellbeing and health.
Our current SunFyr Wellbeing project focuses on supporting children and young people across all of Norfolk.
Project team
Jackie Heffer-Cooke
Director & CEO
Jackie has been teaching yoga for 15 years and is a master in massage bodywork, a senior yogi, a hypnobirthing trainer, a stress management and mindfulness coach as well as a former TV producer, and a writer for Om magazine amongst others.
Jackie graduated with distinction from the University of East Anglia (UEA) in 2025, earning a Master’s in Global Social Development. Her studies are rooted in service and a desire to create meaningful, practical change in communities facing need. She holds a particular interest in how yoga can support the overall wellbeing of children and young people, including those with neurodivergent profiles. Her recent research project, Awkward Education, explored the prevailing narratives surrounding neurodiversity—particularly ADHD and autism—within mainstream educational frameworks, with a focus on inclusion, identity, and emotional health.
Charly Barnes
Marketing & Design
Charly is a yoga teacher, pregnancy yoga specialist, and creative marketing and design professional with over 15 years’ experience supporting small businesses - particularly those rooted in wellbeing, education, and social change. She completed her Yoga Teacher Training with Jackie in 2025 and brings that embodied understanding of yoga into every aspect of her work.
With a background in content strategy, visual design, and brand storytelling, Charly helps purpose-led organisations communicate clearly and beautifully. Her passion lies in using thoughtful marketing to amplify the voices of those making a positive impact in the world.
Join us!
We are working with local organisations, charities, schools and community hubs to make yoga and wellbeing socially inclusive and accessible across Norfolk. We are especially interested in working with specific groups and charities that work with vulnerable communities.
If there is someone in your organisation that would like to train as a Kids or Teen Yoga and Wellbeing practitioner, please get in touch today.